There is no doubt that the business side of golf is still very male-dominated. Especially on the equipment side, it often seems like products designed specifically for women are either an afterthought or disregarded entirely. This is also true for apparel lines. While big players like Nike and Adidas and growing DTC (direct to consumer) brands like Linksoul offer women’s lines, the variety tends to be much more significant for men. However, there is movement in the women's apparel space. A growing number of companies offer fashionable, high-performance golf clothing specifically for women.
In this article, we’ll feature a few brands founded by female golfers for fellow female golfers.
Linda Hipp founded LIJA in Vancouver, Canada. Initially, LIJA focused strictly on women's performance golf apparel but has recently expanded into tennis and general activewear. Their premium apparel lines definitely were designed with the golfer in mind, not just in their fabric choices but also for the subtle features in the products.
LIJA’s Fairway Pant, for example, features oversized back pockets that golfers need to hold scorecards or yardage books. Their current golf line features fairly traditional styles that will fit right in at any country club, as well as a few patterns and prints to stand out from the crowd.
Ellis Polo - $67.50
Fairway Pant - $130
GGblue was named for the founder’s daughter and is dedicated to bringing the best in apparel technology to women’s golf wear. Many of their lines feature SPF 35-50 sun protection and moisture-wicking to keep the skin as much as five degrees cooler. Besides the thought put into the designs, GGblue is also notable for having one of the most extensive product lines of any female golf focused brand.
There are various styles to suit different needs and preferences. For women just getting into the game and unsure of what would be best to wear, the GGblue Essentials line features tops and bottoms that will work well out on any golf course.
Zippy Skort - $90
Joanne Cloak founded Jofit literally out of her basement and garage, seeking to build a women's golf apparel brand from scratch to empower women in the game. Today, the brand says their products are based on the ideals of “Fit, Fun, and Feel,” particularly for women golfers over the age of 40.
For fit, the tops are designed with scooped hemlines to ensure they don’t interfere with backswings and use materials specifically to provide comfort and support. While primarily an online DTC brand, Jofit also has both a factory store in Warminster, PA, and a retail location in Jupiter, FL.
Short-Sleeve Raglan Polo - $90
Optical Delusion Tights - $110
EPNY is unique among the other brands on this list for its history and longevity. Originally founded in 1995 as EP Pro, the brand has recently rebranded and focused its efforts on direct consumer sales of luxury women’s golf apparel. Taking cues from high-end fashion brands, EPNY sells products within collections of clothing items sharing color elements and design traits.
Lines such as Gemstones, Out of the Blue, and True Colors feature bold styles in everything from paisleys to Aztec-influenced patterns. Standard solids and more understated patterns are also available in various tops and bottoms for a more conventional look.
Bi Stretch Pull-On Short - $85
KINONA was founded by two golfers tired of spending a lot of money on golf apparel but still never getting something they really liked. They set out to make their own brand of high performance yet flattering golf wear with exciting designs and cuts instead of the boxy, masculine polos that had been taking over their closets to solve the problem. Now KINONA produces clothing to help women of all sizes both play and look their best. This includes products like the Toa Tee Golf Dress that features UPF protection and four-way stretch fabric, and a mesh undershirt with leg grippers to keep it from riding up during the swing.
To a Tee Golf Dress - $159
No Hat Hair Visor - $25
Course & Club
Course & Club’s founder took up the game as an adult when she joined a women’s 9 hole league. Looking for golf wear, that better reflected her regular daily fashion; she instead began work on Course & Club in 2017 to meet this need. While their lines are less extensive than other brands on this list, with just polos and skorts currently offered, Course & Club does stand out from competitors in terms of price. While less expensive, the products don’t seem to be lacking any of the needed features of premium golf clothing. Such as a breathable, moisture-wicking, antimicrobial fabric that is machine washable.
Sleeveless Polo - $25
Classic Pleated Skort - $65
So what women's golf apparel brands out there did we miss? Comment below or join us over at the Practical Golf Forum to share your own opinions. Perspectives from women golfers are definitely both welcome and very much appreciated.