Snell Golf launched back in 2015 offering premium golf balls at direct-to-consumer prices. At first, it seemed like a long shot business plan for Dean Snell, the man who helped develop the original Titleist Pro V1. Trying to compete for golfers’ attention in the golf ball ma…

Sub 70 Golf recently launched a line of golf clubs promising handcrafted custom equipment, factory direct prices, and a team of club builders who will make sure you are happy with your purchase. Their initial line features several sets of irons and an option for every club i…

Any avid golfer who watches The Golf Channel has likely seen hundreds, if not thousands of golf infomercials. They’re all quite similar – a spokesman who has 1-2 PGA Tour wins promises to fix your golf game, mid to high handicappers are shown with their swings magically bein…

Impact Snap is one of the most popular training aids in the golf industry. That’s saying a lot as the market is crowded with devices that promise to fix golfers’ swing flaws and most fail. It’s won several awards, and I know many swing instructors that use it to help their s…

Every year I’m on the lookout for the most comfortable golf shoes. I’m a big advocate for golfers walking the course when they can, and having the right shoe can make all the difference. One of my favorite companies in this category is TRUE Linkswear. Their first big release…

There are a myriad of ways to calculate distance needed for an approach shot while on a golf course. Some methods are easier than others (looking at you, Tour caddie who’s walking off yardage from that sprinkler head 20 feet away and attempting pre-cal math). For the average…

Swing Caddie is one of the leaders in the affordable launch monitor space. Recently, they released their SC300 launch monitor which is an upgrade over the SC200 model that has been out the last several years. I’ve been impressed with the accuracy of their other releases, and…

What’s the difference between a chip shot and a pitch shot? Is it important? I’m going to answer these in reverse. Yes, It is important. It’s important because once you hear this theory, the short game should become easier for you. The difference between a chip and a pitch i…

The golf training aid market is brutal. There are tons of products out there, and most of them fail to create a viable business. On top of that, golfers are endlessly disappointed because companies make such big promises and generally don’t deliver. I pay close attention to…

Recently I traveled to the PGA Show in Orlando – my goal is always to find unique products that golfers might not know about. On the apparel side, there are tons of lavish exhibits from the biggest names in golf. Under Armour, Adidas, Travis Matthew, and many others are show…

Recently, I was listening to Annika Sorenstam describe what made her such a great golfer. What struck me the most was her comments on golf being like a puzzle. Annika states to achieve success, each golfer needs to find out what unique pieces fit in their own game. It’s not…

Garmin is known for making premium GPS products across many industries. I’ve covered many of their golf products, and they are always creating innovations that help golfers make smarter strategic decisions on the course. Recently, I got the details on the Garmin Approach G80…