Snell Golf launched back in 2015 offering premium golf balls at direct-to-consumer prices. At first, it seemed like a long shot business plan for Dean Snell, the man who helped develop the original Titleist Pro V1. Trying to compete for golfers’ attention in the golf ball ma…

Sub 70 Golf recently launched a line of golf clubs promising handcrafted custom equipment, factory direct prices, and a team of club builders who will make sure you are happy with your purchase. Their initial line features several sets of irons and an option for every club i…

Any avid golfer who watches The Golf Channel has likely seen hundreds, if not thousands of golf infomercials. They’re all quite similar – a spokesman who has 1-2 PGA Tour wins promises to fix your golf game, mid to high handicappers are shown with their swings magically bein…

Golfers are constantly fighting a battle with themselves – it’s mainly about perception versus reality. A lot of frustration and anger occurs because many players have a hard time understanding what are reasonable results for their skill level. One of my goals is to constant…

Impact Snap is one of the most popular training aids in the golf industry. That’s saying a lot as the market is crowded with devices that promise to fix golfers’ swing flaws and most fail. It’s won several awards, and I know many swing instructors that use it to help their s…

When the instructional world talks about fundamentals in the golf swing, similar themes come up. Topics like posture, grip, alignment (commonly referred to as PGA) get a lot of attention. The truth is that all of these are variable. There is no one right way to grip a golf c…

Every year I’m on the lookout for the most comfortable golf shoes. I’m a big advocate for golfers walking the course when they can, and having the right shoe can make all the difference. One of my favorite companies in this category is TRUE Linkswear. Their first big release…

There are a myriad of ways to calculate distance needed for an approach shot while on a golf course. Some methods are easier than others (looking at you, Tour caddie who’s walking off yardage from that sprinkler head 20 feet away and attempting pre-cal math). For the average…

The laws of the universe largely determine where our golf ball is going, starting at impact. Once it’s (hopefully) in the air, you’re at the whims of the wind, gravity, and everything else you likely forgot from your high school physics class. What golfers interpret as bad b…

At 48 years old, Phil Mickelson should be entering the twilight of his PGA Tour career. Younger players are starting to dominate the game with their explosive power and athleticism. Lefty refuses to give in though; he’s already won once in 2019 and came very close to securin…

Swing Caddie is one of the leaders in the affordable launch monitor space. Recently, they released their SC300 launch monitor which is an upgrade over the SC200 model that has been out the last several years. I’ve been impressed with the accuracy of their other releases, and…

What’s the difference between a chip shot and a pitch shot? Is it important? I’m going to answer these in reverse. Yes, It is important. It’s important because once you hear this theory, the short game should become easier for you. The difference between a chip and a pitch i…